Swiss Arabian – Ecommerce + AI Assistant + Learning Enablement
Scale ecommerce performance while improving customer support responsiveness and internal capability building.
What we delivered
- Shopify ecommerce enhancements and conversion-focused improvements
- Integration and optimisation of AI commerce assistant (Juphy) to support customer queries and reduce friction
- Learning platform enablement (TalentLMS) for internal training and adoption
Build scope
- Storefront UX improvements and performance optimisations
- AI assistant knowledge base setup and conversation flows
- LMS setup support + learning content operations assistance
Outcomes
- Improved customer response experience via AI assistance
- Operational efficiency via structured learning rollout
- Commerce experience aligned to brand and conversion goals
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Tech / platforms used: Shopify, Juphy, TalentLMS, Analytics/Tracking.
Shopify was used as the core ecommerce platform, with performance optimisation and UX enhancements implemented.
An AI assistant was integrated to handle product queries, improve engagement and reduce friction during the purchase journey.
Yes, TalentLMS was enabled to support structured internal learning and adoption.
No, it combined UX improvements, AI automation and learning enablement.
Through analytics tracking, customer interaction metrics and operational adoption indicators.
Yes, the approach is replicable and scalable across ecommerce brands.
Yes, reducing support load while improving response speed was a priority.
Yes, storefront UX and performance improvements were implemented.
Yes, especially for training retail and operational teams.
Yes, particularly for brands scaling ecommerce in the UAE.
Yes, architecture and integrations were built for scale.
Yes, post-launch optimisation models are available.