Case study · Dubai Holding Entertainment (Ain Dubai, Dubai Parks & Resorts, Wild Wadi, Burj Al Arab, The View at The Palm, Green Planet, Roxy Cinemas)
Dubai Holding Entertainment – SEO & Performance Program
Drive sustainable organic visibility and performance outcomes across multiple attractions with diverse audiences.
What we delivered
- SEO strategy, technical audits, and content priorities across properties
- Performance reporting and prioritised optimisation roadmap
- Coordination across stakeholders and content teams
Build scope
- SEO audits, IA recommendations, and on-page guidance
- Reporting cadence and performance tracking
- Content planning aligned to intent
Outcomes
- Increased visibility for priority queries (directional)
- Improved technical hygiene and content performance governance
- Portfolio-level consistency across properties
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Tech / platforms used: SEO tool stack, GA4/analytics, Content workflows.